DoubleLoop records a historical timeline of events related to a product or suite of products. An “event” could be a code change or any type of happening relevant to the product such as a marketing campaign, news story, or Google search engine change. Events are added either automatically when the company ships code or manually by any member of the team. The record of each event consists of a summary of what happened, details, visuals, people involved, and the expected impact to the business. When time passes after the event, DoubleLoop helps teams loop back to record the actual impact of the event.